You’ve seen the shifts on social: new name, new logo, like… 5-4-3-2 where’d the SWEAT go? Just like that, now we HERE. Here, as in the future of my vision is finally here. What is that vision, you ask? The voice that’s already here, but now with a concrete name. Haute UNOFFICIAL. This word jumped out at me a few years ago one day at a bookstore when I was browsing the economics and fashion section of Barnes & Noble for research. My voice is just that: an unofficial take on what inspires and motivates the world of fashion, beauty, and music. After all, artists are anything but official and ordinary, and it’s their voices that shape the world around us.
Haute Unofficial: The Why
I’ve never been one to take a conventional road for anything. Who else dances to the beat of their own drum here? As a result, it’s built me into the strong multifaceted person I am today. Those of you that have been reading since the early years (2012-13) have seen my world change and grow over the years along with my style: my time as a Marine Corps officer, fitness, to tech. I’ve also learned valuable lessons along the way. I encourage each of you to live a life of meaning and to push yourselves in ways you normally wouldn’t. That’s the essence of UNOFFICIAL. It’s a platform for discussion and discovery. No two roads are the same, it’s up to you to learn and grow to find your unofficial solution to your goals. It’s my honor to help guide you from the front lines, in any direction you choose to go.
Haute Unofficial: What’s Next
One of the main factors that led to my final rebrand to Haute UNOFFICIAL was where I wanted to go from here. My life and passions encompass so many things, so a name that encompassed the mindset instead of the niche was a must. It’s a hint toward future creative endeavors: musical collaborations, design, and a regular video talk series I’ve been slowly developing behind the scenes. Each of you as readers make up a community of individuals who live to learn new things, and it’s the motivation behind my content. Can you believe on average, you spend around 15 minutes reading each post here? I’m so thankful you find what you read and learn here valuable. I look forward to amplifying that content for you and bringing you the best from the tip of the beauty/fashion/music spear.